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<p>The <strong>Central Consumer Protection Authority (CCPA)</strong> has taken a strong regulatory step by imposing a fine of <strong>â¹5 lakh</strong> on <strong>Drishti IAS (VDK Eduventures Pvt. Ltd.)</strong> for publishing misleading advertisements about its performance in the <strong>UPSC Civil Services Examination (CSE) 2022</strong>. This decision underscores the rising intolerance for promotional claims that distort facts and mislead students and parents. <a href="https://www.livelaw.in/news-updates/drishti-ias-penalised-with-rs-5-lakh-fine-for-misleading-upsc-result-advertisement-305800?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">Live Law+2Moneycontrol+2</a></p>

<h3 class="wp-block-heading">What Did Drishti IAS Claim — and Why Was It Misleading?</h3>

<p>In promotional materials, Drishti boldly asserted <strong>“216+ selections in UPSC CSE 2022”</strong>, accompanied by photos and names of alleged successful candidates. On close examination, however, CCPA found that a substantial portion of those candidates did <strong>not</strong> enroll in the institute’s full coaching programs. Instead, <strong>162 out of the 216</strong> (approximately 75 %) had only participated in the <strong>free Interview Guidance Programme (IGP)</strong>—after having already independently cleared the Preliminary and Mains stages. Only <strong>54 students</strong> had taken paid or full courses through Drishti for other stages. <a href="https://www.livelaw.in/news-updates/drishti-ias-penalised-with-rs-5-lakh-fine-for-misleading-upsc-result-advertisement-305800?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">Live Law+1</a></p>

<p>By failing to disclose this distinction, Drishti IAS created a false impression that it had guided all 216 aspirants across all exam stages—effectively claiming undue credit for their successes. Such concealment runs counter to <strong>Section 2(28)</strong> of the <strong>Consumer Protection Act, 2019</strong>, which deems an advertisement misleading if it hides essential information. <a href="https://www.livelaw.in/news-updates/drishti-ias-penalised-with-rs-5-lakh-fine-for-misleading-upsc-result-advertisement-305800?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">Live Law+1</a></p>

<h3 class="wp-block-heading">Precedent: A Pattern of Repeated Violations</h3>

<p>This is not Drishti’s first run-in with CCPA over misleading advertisements. In <strong>September 2024</strong>, the authority had already penalized the institute <strong>â¹3 lakh</strong> for claiming “150+ selections in UPSC CSE 2021” — a claim similarly found to be inflated. In that case, a heavy proportion of the names cited were linked to Drishti’s <strong>free IGP</strong> program rather than full coaching courses. <a href="https://www.livelaw.in/news-updates/drishti-ias-penalised-with-rs-5-lakh-fine-for-misleading-upsc-result-advertisement-305800?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">Live Law+1</a></p>

<p>Given this repeat violation, the CCPA’s latest â¹5 lakh penalty also reflects a stricter stance against repeat offenders. <a href="https://www.livelaw.in/news-updates/drishti-ias-penalised-with-rs-5-lakh-fine-for-misleading-upsc-result-advertisement-305800?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">Live Law+1</a></p>

<h3 class="wp-block-heading">Broader Crackdown on Coaching Institutes</h3>

<p>Drishti’s case fits into a larger regulatory push. The CCPA has issued <strong>notices to 20 IAS coaching institutions</strong> over suspected unfair trade practices and misleading promotional claims. <a href="https://legal.economictimes.indiatimes.com/news/regulators/ccpa-issues-notices-to-20-ias-coaching-institutes-for-misleading-advertising-imposes-fine-on-2-entities/104680342?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">ETLegalWorld.com+2Asianet Newsable+2</a></p>

<p>For instance, <strong>Sriram’s IAS</strong> was recently fined <strong>â¹3 lakh</strong> for exaggerating selection numbers and failing to differentiate between courses opted by successful candidates. <a href="https://www.hindustantimes.com/education/ccpa-fines-ias-coaching-firm-rs-3-lakh-for-misleading-ad-101723997222024.html?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">Hindustan Times+1</a></p>

<p>Similarly, several coaching institutes—including <strong>Vajirao &; Reddy</strong>, <strong>StudyIQ IAS</strong>, and <strong>Edge IAS</strong>—have been penalized for using names of toppers, withholding course details, and presenting a misleading picture of their contribution to candidates’ successes. <a href="https://www.ibtimes.co.in/ccpa-slaps-fine-3-coaching-institutes-misleading-ads-upsc-cse-results-877102?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">International Business Times</a></p>

<h3 class="wp-block-heading">What This Means for Aspirants</h3>

<ul class="wp-block-list">
<li><strong>Transparency is key</strong>: Coaching institutes must clearly state which students took full programs, test series, or just interview guidance.</li>

<li><strong>Informed decision-making</strong>: Prospective students and parents should verify claims, request details of course enrollment, and check audit reports or official disclosures.</li>

<li><strong>Regulatory teeth</strong>: The CCPA’s enforcement shows that consumer protection in education is being taken more seriously. False claims are no longer mere marketing exaggerations—they can attract legal and financial consequences.</li>
</ul>

<h2 class="wp-block-heading">Related News</h2>

<ul class="wp-block-list">
<li><a href="https://www.livelaw.in/news-updates/drishti-ias-penalised-with-rs-5-lakh-fine-for-misleading-upsc-result-advertisement-305800?utm_source=chatgpt.com">Drishti IAS Penalised With Rs 5 Lakh Fine For Misleading UPSC Result Advertisement</a></li>

<li><a href="https://legal.economictimes.indiatimes.com/news/regulators/ccpa-issues-notices-to-20-ias-coaching-institutes-for-misleading-advertising-imposes-fine-on-2-entities/104680342?utm_source=chatgpt.com">CCPA issues notices to 20 IAS coaching institutes for misleading advertising</a></li>

<li><a href="https://www.ibtimes.co.in/ccpa-slaps-fine-3-coaching-institutes-misleading-ads-upsc-cse-results-877102?utm_source=chatgpt.com">CCPA slaps fine on 3 coaching institutes for misleading ads (Vajirao &; Reddy, StudyIQ, Edge)</a></li>

<li><a href="https://www.hindustantimes.com/education/ccpa-fines-ias-coaching-firm-rs-3-lakh-for-misleading-ad-101723997222024.html?utm_source=chatgpt.com">Sriram’s IAS fined â¹3 lakh for exaggerated UPSC claims</a></li>

<li><a>CCPA fines Rs 2 lakh on Shubhra Ranjan IAS Study for misleading UPSC 2023 claims</a></li>
</ul>

<p><strong>Acknowledgment</strong>: This article is built on publicly available reports from Moneycontrol, LiveLaw, Economic Times, Deccan Chronicle, Hindustan Times and others. All facts are rephrased to avoid copyright issues and ensure originality.</p>
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